Foundation of affiliates
maddog at li.org
Thu Aug 1 10:14:03 EDT 2002
Torsten hit on a good point, and I agree with him completely.
I think that part of the problem is that we have been using the term
"affiliate", which is probably not the right name for what LPI Inc. was
I would suggest the name of "franchise", and present two of the most
successful world franchises of all time:
o Coca Cola
Both of these provide the basic fundamental "look and feel" of the
food and delivery service. When you go to a MacDonalds you know exactly
what you are going to get, particularly if you order a "Big Mac and fries".
On the other hand, there are local favorites that are served in various
countries, but even they have the MacDonalds "look and feel".
The local franchises do translations, hire managers and personnel, and
run the local stores. Corporate coordinates the new product lines, over-all
look and feel, etc. But you will never see a MacDonalds in Brazil (for example)
start to offer car repair.
LI has "affiliates" around the world. We have a much looser expectation for
them, which is to "Promote Linux" any way they can. As long as they are
honest, non-profit (which does not mean the leaders do not get paid) and
are generally seen as "doing good for Linux", then we are happy to have them
But LPI needs a franchise....one that will move forward the LPI agenda in
each country, but yet have the same "look and feel".
I will also say that an "LPI Franchise" could be operated by an affiliate
group. But that affiliate group should not call itself "LPI", only the
If you think this is mincing words, think "Coca Cola".
Jon "maddog" Hall
Executive Director Linux International(SM)
email: maddog at li.org 80 Amherst St.
Voice: +1.603.672.4557 Amherst, N.H. 03031-3032 U.S.A.
Board Member: Uniforum Association, USENIX Association
(R)Linux is a registered trademark of Linus Torvalds in several countries.
(SM)Linux International is a service mark of Linux International, Inc.
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