Foundation of affiliates

[Jon Hall]

Torsten hit on a good point, and I agree with him completely.

I think that part of the problem is that we have been using the term
"affiliate", which is probably not the right name for what LPI Inc. was
thinking of.

I would suggest the name of "franchise", and present two of the most
successful world franchises of all time:
	
	o Coca Cola
	o MacDonalds

Both of these provide the basic fundamental "look and feel" of the
food and delivery service.  When you go to a MacDonalds you know exactly
what you are going to get, particularly if you order a "Big Mac and fries".
On the other hand, there are local favorites that are served in various
countries, but even they have the MacDonalds "look and feel".

The local franchises do translations, hire managers and personnel, and
run the local stores.  Corporate coordinates the new product lines, over-all
look and feel, etc.  But you will never see a MacDonalds in Brazil (for example)
start to offer car repair.

LI has "affiliates" around the world.  We have a much looser expectation for
them, which is to "Promote Linux" any way they can.  As long as they are
honest, non-profit (which does not mean the leaders do not get paid) and
are generally seen as "doing good for Linux", then we are happy to have them
as affiliates.

But LPI needs a franchise....one that will move forward the LPI agenda in
each country, but yet have the same "look and feel".

I will also say that an "LPI Franchise" could be operated by an affiliate
group.  But that affiliate group should not call itself "LPI", only the
franchise should.

If you think this is mincing words, think "Coca Cola".

Regards,

md
-- 
=============================================================================
Jon "maddog" Hall
Executive Director           Linux International(SM)
email: maddog at li.org         80 Amherst St. 
Voice: +1.603.672.4557       Amherst, N.H. 03031-3032 U.S.A.
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Board Member: Uniforum Association, USENIX Association

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